Duranta plant is an extremely easy-to-grow shrub or annual. These plants thrive in well-drained, moist, fertile soils. They are also very tolerant of sandy soils. In containers, give these plants a standard, well-drained potting mix, and add some organic fertilizer for their good growth.
Some Duranta plants develop loads of yellow, ball-shaped fruit which have ornamental value. Full sun is best for these shrubs, as they will have better habit and won't get loose as they would in the shade. Flower production will also be much better in full sun. Keep these plants well-watered.