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The CEO’s Desk - How green gifts have entered the most important room in a company

“It's pointless to have a nice clean desk, because it means you're not doing anything” – Michio Kaku, Theoretical Physicist, Best Selling Author of ‘Physics of the Future’


A CEO’s desk typically has a few essentials – a computer screen, desk phone, some personal belongings and luxury stationery from the likes of Sheaffer and Cross. More recently, we’re seeing one valuable addition to a CEO’s desk – a lush green, indoor office plant.


Image: The Oval Office of The White House


Is this followed only by corporate leaders or by global political leaders as well?


The Oval Office, where the President of the United States (POTUS) makes policy decisions of global significance, has always housed plants at or near the President’s desk. Back home, our Prime Minister Narendra Modi’s official workplace, 7 Lok Kalyan Marg, also houses plants in the central office. Top global CEOs such as Craig Newmark (Founder, Craigslist), Kevin Chou (Founder, Kabam) and the late T. Boone Pickens (Ex-Chairman, BP Capital) proudly display plants around their desks.


Image: Prime Minister Narendra Modi's Office at 7 Lok Kalyan Marg


Are Indian companies following this trend?


A few months back, nurserylive fulfilled an order for one of our premium corporate clients where we delivered 50 Ficus Bonsai plants to 50 of India’s top CEOs across banking, consumer products, technology and media. Each plant came with a beautiful vase where our client’s logo is prominently displayed.


Why is this gift valued so highly by CEOs?


We realized that this gift is unique to the CEO because it is the only living, breathing object in the room. It grows and changes with the CEO and his / her business. It guarantees regular engagement in the form of watering the plant, trimming leaves, etc. and its colorful, green foliage stands out among the rest of the objects. Placing your brand on the vase of this plant provides unparalleled exposure on a regular basis to the topmost decision maker in the organization.


Image: Craig Newmark, Founder, Craiglist


Take a moment to think about the most important customers for your business, the ones who have the power and influence to unlock future growth and opportunities that will take your company to the next level. Every decision that they take on their desk is important, and every object on their desk is valuable to them.


What would YOU like to gift them on their desk that will always remind them of your company?


About nurserylive

nurserylive is a one-stop-shop for all gardening related requirements. nurserylive has more than 6000 products available online for delivery across India saving you numerous messy trips to various nurseries.

We cater to all kinds of gardening needs ranging from plants, pots, tools, to curated plant-scaping solutions. Our ever-growing platform integrates nurseries with over 1 million happy plant parents across India and counting.

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